Bill's sons joined him in the company in 1973 and 1975. W.B. (Brax) Wright, in Lubbock, is the CEO and J.S. (Steve) Wright, in Amarillo, is the President of the company. The company has continued to greatly expand not only in equipment sales and service but also into equipment rental. Today, ASCO is the oldest material equipment and construction machinery dealership under continuous single-family ownership in West Texas. Bill, Brax, and Steve work with 190 other company members from seven locations in Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis and Wichita Falls to form Team ASCO. The Team's goal today is called the "ASCO Difference," but it is still the same foundation ASCO started on...
RECRUIT THE BEST PEOPLE, SELL THE BEST EQUIPMENT, AND PROVIDE THE BEST PRODUCT SUPPORT AVAILABLE